{"product_id":"a-peoples-guide-to-publishing-building-a-successful-sustainable-meaningful-book-business-from-the-ground-up","title":"A People's Guide to Publishing: Building a Successful, Sustainable, Meaningful Book Business From the Ground Up","description":"\u003ch2 class=\"artist\"\u003e\u003cspan class=\"by\"\u003eby \u003ca href=\"https:\/\/microcosmpublishing.com\/catalog\/artist\/joe-biel\"\u003eJoe Biel\u003c\/a\u003e \u003cspan class=\"tag\"\u003eAUTHOR\u003c\/span\u003e and \u003ca href=\"https:\/\/microcosmpublishing.com\/catalog\/artist\/jane-friedman\"\u003eJane Friedman\u003c\/a\u003e \u003cspan class=\"tag\"\u003eFOREWORD\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 class=\"tagline\"\u003eLearn what it takes to publish books successfully\u003c\/h3\u003e\n\u003cdiv itemprop=\"description\" class=\"description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSecond edition coming in February, 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSo, you want to publish books. \u003c\/p\u003e\n\u003cp\u003eDrawing on 30 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop your individual books to connect with readers on a practical and emotional level\u003c\/li\u003e\n\u003cli\u003eChoose between offset printed, digitally printed, and eBook formats and work effectively with printers\u003c\/li\u003e\n\u003cli\u003eBuild an authentic niche so you can reach your audience and sell books directly\u003c\/li\u003e\n\u003cli\u003eUnderstand if and when you're ready to work with a distributor or large online retailer\u003c\/li\u003e\n\u003cli\u003eCreate a budget and predict the cost and income of each book so your company stays in the black\u003c\/li\u003e\n\u003cli\u003eDecide what work you need to do yourself and what can be done by others\u003c\/li\u003e\n\u003cli\u003ePlan for sustainable growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Band of Bards","offers":[{"title":"Default Title","offer_id":42751555928177,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0295\/6401\/files\/IMG_3475.jpg?v=1763062309","url":"https:\/\/www.buffalocreativeworkshop.com\/products\/a-peoples-guide-to-publishing-building-a-successful-sustainable-meaningful-book-business-from-the-ground-up","provider":"Band of Bards","version":"1.0","type":"link"}